by Matt Pfouts
“Too much of a good thing can be a bad thing.”
Students are bombarded with different resources that address a variety of concerns. Binge drinking? There’s a pamphlet for that. Drugs? There’s a pamphlet for that. For any and every issue that faces college students there are dozens of organizations willing to provide you with resources to help solve them. Sexual health education and sexual assault prevention/awareness are no exception. Although a variety of resources can be helpful, they don’t create an image or a brand. In order to solve this identity crisis, we should encourage colleges and universities to streamline their resources so they can have a lasting impact on students.
So why is it important to form an identity for your sexual assault awareness initiatives? Brands help build inclusivity. They become not only recognizable, but memorable as well. You learn more from resources from a single source. Think of resources like storybooks. You want to have a cohesive beginning, middle, and end in order for the information to make sense.